What are Marketing Materials?
Marketing materials is a term to describe printed items that can be used to market a company, product, event, location, service, or website, and those are just some of the things you can promote with them.
Marketing materials include:
- Trading cards
Print Saddle-Stitch Booklets and Catalogs
Saddle-stitch booklets and catalogs are the print marketing solutions when you need to share information about your business, products, and services in a lasting format. Print with Printleaf for booklets that will wow your customers with high-quality color printing, precision saddle-stitch binding, and a variety of papers and unique options for customizing.
- Saddle Stitch
- Perfect Binding
- Coil Binding
- Wire Binding
- Concealed Wire
- Chicago Screw
- Pad Binding
- Hard Cover Binding
Marketing Materials for Business
There are many reasons to use booklets and catalogs for your business. Here are some ways to use them for your business:
- Employee Handbooks
- Product Catalogs
- Event Programs
- Membership Services
- Employee Handbooks
- Product Catalogs
- Investor Relation Reports
Short Run Look Book Printing with HP Indigo
The HP Indigo Digital Press uses a 7-color Pantone emulation (including Pantone Goe and off-press mixing). This increases the number of colors for digital printing. The press offers further customization with the Indigo Ink Mixing System.
- Cyan, magenta, yellow, and black
- HP IndiChrome Plus 7-color printing (adding orange, violet, and green)
- Up to 7 ink stations for the extended color gamut, including HP Indigo ElectroInk Light black, light cyan, light magenta, white, transparent, invisible red, fluorescent pink and digital matte
- 120x pages per minute in 4 colors (7,200 p/hour)
- 240x pages per minute in 2 colors (14,400 p/hour)
- 13″ x 19″ Media Size
- 70-400 microns Media Thickness (3-16 pt)
- 812 Resolution with line screens of 1219 DPI
Custom Printed Brochures in New York City
Business Brochures are a popular format for sharing detailed information in a highly presentable way. They are usually colorful and folded, so they are an efficient format for providing information about your company, its products, and its services. Our job is to make it easy for you to order your brochure prints. We perfected our printing techniques to ensure your brochures look beautiful. We have been in the brochure printing business for many years and know what it takes to get the job done at the highest standards.
Common U.S. Sizes (Flat / Open)
- 5.5" x 8.5"
- 8.5" x 11"
- 8.5" x 14"
- 9" x 12"
- 11" x 17"
- 11" x 25.5"
Common European Sizes (Flat / Open)
- A5 (5.8" x 8.3)
- A4 (8.3" x 11.7")
- A3 (11.7" x 16.5")
Business Brochures Printing Recommendations
The most common options for brochure printing are 5.5" x 8.5" and 8.5" x 11" (flat size) before folding on 100# Gloss Text paper.
Almost always, brochures are printed full color on both sides (4/4) and are coated AQ 2 sides. The most common folds are Tri-Folds, Z-Folds, and Half-Folds. Tri-Folds and Z-Folds give you 6 panels to display your information. Half-Folds give you 4 panels.
The most common order options are 5.5" x 8.5" and 8.5" x 11" with no folding on 100# Gloss Text paper. Flyers are typically printed in full color on one or both sides (4/4, 4/0) and are coated AQ 2 sides. Flyers are flat (not folded).
Brochure Folds - A Visual Guide
Half Fold Brochure
Tri Fold Brochure
Z Fold Brochure
Double Parallel Fold Brochure
Roll Fold Brochure
Accordion Fold Brochure
Business Brochures Marketing Tips
Brochures are a classic marketing weapon for a reason. They are an efficient way of getting valuable marketing messages in both images and text directly into the hands of potential customers. Brochures allow customers to quickly get a feel for products or services, while also finding answers to many of their initial questions. Brochures are great to include in a sales kit or pass out in high-traffic areas.
Consider adding a QR code to your design to link directly to additional online information. This can be a great way to provide more detail than you would want to cram onto your Brochures. Since a QR code can link to an online message, you can change the online message without the need to reprint the QR code.
Postcard Printing NYC
Postcards can be used for personal or for commercial use, making them versatile forms of communication. If you're interested in improving your customer relations management, postcards can help personalize your marketing campaigns. Your customers and clients will feel special, and they'll keep coming back to you to do business.
You can also display short, key information on postcards. We've had theater producers order them to use as playbills for their audience members, retailers using them for an offer or product promotion, and grand openings of local businesses. Postcards have many functions. Give postcards a try today!
Printleaf can print postcards on cardstock. Choose from 14 pt. uncoated cardstock, 16 pt. gloss cardstock, or 16 pt. matte gloss cardstock Postcards can be printed on one side or on both sides of the card.
What Size is a Standard Postcard?
There is no one specific size for a standard postcard. However, some popular sizes are:
- 4" x 6"
- 5" x 7"
- 5.5" x 8.5"
- 6" x 9"
We recommend smaller postcards if you want to go for more personal uses for your customers. If you would like to promote a product, offer, event, etc. then a bigger postcard will help fit all the information and graphics you would like to include in the postcard.
Notepads for Businesses
Notepads serve as versatile marketing tools for your customers. They can be handed out to customers, clients, and employees, at conventions and trade shows, and even mailed to homes. Everyone needs a place to jot down notes, whether attending a business meeting, lecture or just on a call, so notepads are one marketing material that is welcomed by all. Use them for a hotel, real estate office, or anywhere that you want to get more customer satisfaction and improve customer retention!